RYAN FULCER


From Struggling Rookie to Industry Leader: My Business Journey


It was 1999. I was 24, clutching my new Wisconsin Real Estate license, and completely broke.
Three months in, with almost nothing to show for it financially, I faced a pivotal choice that would define my career. I could quit—or I could double down on the vision that kept me up at night: building a team powered by proven systems that would deliver exceptional experiences and transform lives.

That unwavering vision carried me through the toughest challenges as we climbed to become not just the most successful team in Wisconsin, but nationally ranked. When I sold the team in 2014 to lead a 400-agent Coldwell Banker firm, it wasn't the end of my journey—it was the moment I discovered Ninja Selling, the system that would reshape my understanding of what's possible in real estate.

In 2023, I made the most significant decision of my career: stepping away from everything to become a Ninja Instructor. Why? Because I've found the formula that creates both business success and personal fulfillment, and I'm driven to share it with agents like you.

My life's mission is simple yet profound:

to share every lesson from my 25-year journey and help you build the business and life you truly want through the proven Ninja Selling System.

This isn't just another sales approach—it's a complete transformation system that breaks through the limitations you might not even realize are holding you back.

I would be honored to walk alongside you on your path to success. Everyone's journey is unique, and I'd love to hear your story as we work together to create your breakthrough.

"Leave things better than you found them"
- RYAN FULCER